The fall of an Empire was once the gate takes the user to the World Wide Web derived from the Golden date, when not one of Yahoo employees actually understand their names associated with the field.
In 2006, at a hotel in San Jose, California, United States, Yahoo held a summer holiday dedicated to the leadership of the company. At this time, Yahoo still is one of the "giants of the Internet" and I still don't have any signs of difficulties at all.
On the contrary, when stepping through the tenth birthday, Yahoo still are on the peak. In the previous year, "the Internet giant" has already achieved 1.9 billion profit on revenue of 5.3 billion.The difficult days of the dot-com crisis was drifting away and at this Yahoo is enjoying dominant position on one of the "hot" areas for the world to gain a fertile advertising contracts with the world's most famous brands.
But, in a game held at the Hotel San Jose, the head of Yahoo has asked a question interesting: the first word they thought to mention the name of a company? The biggest names of the hi-tech industry. eBay: auctions. Google: search. Intel: processors. Microsoft: Windows.
What about Yahoo?
The answers are scattered everywhere, "Brad Garlinghouse, who previously held the position of Vice President of Yahoo and currently is the COO of startup specializes in service Ripple Labs confirmed. "A few people said ' mail '. A few people said ' News '. Others say ' the search ' ".
While many people still assert that this is an interesting game Yahoo was reorganized several times, obviously the answer to this heterogeneity is a sign heralding the future not smooth for Yahoo.
Indeed, Yahoo's long slide with the process culminating in a business "selling himself" to the Verizon network with value only 4.5 billion dollars in the past week has lasted for more than 1 Decade. The majority of Yahoo's former managers were interviewed by Reuters, who currently hold many key positions at companies in the Silicon Valley, all agree that the demise of Yahoo there is the choice of the wrong leadership "kowtowing" given when this giant still enjoy the Golden date from the mid-2000s.
Yahoo has missed too many opportunities. In 2002, the Internet giant Google refused with "only" 3 billion USD. In 2006, Yahoo continues to miss the opportunity to buy Facebook with price also "only" us $ 1 billion. These opportunities include YouTube and Skype turns being missed. Most painfully, 2008 Yahoo barely was Microsoft's acquisition price of 45 billion (i.e. 10 times higher sale price for Verizon) before this affair was the main leader of Yahoo.
Yahoo Messenger, a fancy winning products in Asia.
The opportunities being missed is not the only cause of the collapse of Yahoo. According to many managers worked at Yahoo, a pioneer for this Internet sector was too focused on traditional advertising model and also has operations in the way bureaucracy that can't keep up with the rest of the world in hi-tech, which always move as rapidly.
Greg Cohn, who was the senior product manager for Yahoo and is currently the CEO of the company mobile applications Burner said: "The search is both consensus and the capital investment for the new products project is extremely difficult. If you want to create a new product and administration at home don't want to support this product, you are considered to have failed ".
Then, when Google replaced Yahoo to become the first landfall of the Internet users-the gate so they step foot on to other sites, Yahoo still could not determine its role in the world of technology.
Until today, Yahoo still has over 1 billion users and also has consistently shifted focus on the mobile sector under the authority of the male CEO Marissa Mayer. However, 1 billion users cannot help overcome difficulties, and for Yahoo to the past week of Yahoo's core business has been sold to Verizon. In the near future, the Internet giant a forecast will continue to operate as the company holding shares of Alibaba and Yahoo Japan, which is 2 valuable investment dishes a lot higher compared to the array of core business has just been sold to Verizon.
Purple rug
Terry Semel.
In 2001, after completing a full success at the film studio Warner Bros., Terry Semel becomes Yahoo's CEO. This event seems to have helped Yahoo come back to answer questions once led many Internet companies are headaches: "we're a technology company or a media company?"
For many years, the orientation focused on the communications array proved correct when traditional advertising companies, which want to be join the new Internet sector, Yahoo land rush full fertility.Yahoo's revenue in 2001 reached 717 million. six years later, this number increased to 7 billion.
Which is the person on the sector of the media, CEO Semel along gig leadership helped for a small Internet startup become one giant Corporation, not only works with interest but also completely change the face of the traditional advertising industry.
"From my perspective, we are a media company," former COO Dan Rosenweig by Yahoo in the period from 2002 to 2007 and is currently the CEO of the online education company Chegg Inc. confirmed."At that point doesn't seem anything is we will beat Google on the search field ... No one denies that we are not the biggest home page on the Internet ".
The old home page, Yahoo's biggest assets.
But that is not a problem with Yahoo. Charm in a media, Yahoo brings its distinctive purple color coverage all over the. Yahoo's Purple presence on the class of the cream pie, on the pickup carpets and in cocktails.
According to Wenda Harris Millard's flashbacks, Yahoo's Business Manager from 2001 to 2007 and is currently the COO of MediaLink business development company, "Coca Cola to visit, we cover the purple carpet out welcome".
According to Millard, all the major ad companies, from Coca Cola to General Motors, all want to visit Yahoo at least once per year. "At that time, the array of our business with them are worth billions of DOLLARS," the former Director of Yahoo confirmed.
The trap on the heights
But the arrogance and the huge revenues from the fertile advertising contract became the trap caused Yahoo to stumble. Just as print advertising industry-the companies refuse to change even when everyone understands that their field has died, Yahoo was not able to escape the thought "media advertising" while that obviously is not the key to hold the future.
According to Paul Graham, co-founder of the investment firm and the Y-Combinator technology is also Yahoo's partner in a startup acquisitions: "the biggest consequences of the direction media is in that they are not considered in the programming problem. Microsoft, Google and Facebook are built according to the hacker group culture. But Yahoo is only regarded as a trivial programming ".
Yahoo Groups.
Increasingly, the consequences of wrong direction is more clear. In 2003, Yahoo acquired Overture, a company that plays an important role in the development of advertising technology has helped out for Google to become rich like today. Therefore but Yahoo never created an ad platform that can really compete with Google's AdWords and AdSense.
Next up, Panama, expensive effort to re-build the array search and Yahoo's ad also ended in failure.
Even more tragic, the market-leading products like Yahoo Mail or social networking efforts as first Yahoo Groups are not proper investment due to the operator also mesmerized controversial view of the products will be set up home "high price" of Yahoo. According to the 3 leaders, the potential merger as the photo-sharing site Flickr, or Delicious location sharing service are low after the hands of Yahoo.
Former employees of Yahoo confirmed they are steeped in the myriad of internal meetings. Yahoo's goal to continually change. In the words of former Senior Product Manager Greg Cohn, efforts to turn Yahoo into a platform open to third-party applications – focus on specialized fields, for example as a capacity-were the managers in charge of Yahoo's internal product extinguished.
Finally, Yahoo's capital money being sprayed thin out too much of the half effort did not bring positive results.
Dilapidated condemned House from the roof
Co-founder Jerry Yang.
In 2007, Yahoo's difficult situation became clear: the product of the "Internet hero" a time in a day when Google's dominant position in search and array themselves on the emerging but powerful names like Facebook makes the glory of Yahoo on a low. CEO Semel resigned to give the hot seat for Yahoo's co-founder, Jerry Yang.
The planned recovery of Yang for Yahoo was quick to pour hot because an important event: in early 2008, Microsoft acquired competitor Yahoo for 45 billion dollars. This attractive funds for Yahoo is divided in two halves antagonistic to each other. Even Microsoft has withdrawn the proposal, internally cut Yahoo still not heal.
Within just a few months, Jerry Yang again give up Yahoo. The company's internal disarray when 3 CEO turns up in power and from its mission in the period from 2008 to 2014. Leadership crisis meant that the Board of managers, as well as the entire staff of Yahoo can't find a common purpose, a common determination.
When Marissa Mayer took power, Yahoo has been Silicon Valley considered to be remnants from a different era. At this company is still a large amount of cash these didn't have any weapons to fight the competition. According to many market analysts as well as the Yahoo shareholders, Mayer has made things worse with the mergers and the choice of recruitment failure.
Yahoo, the "grave" of startup and unicorn.
When Verizon Business announced, Marissa Mayer still showed confidence and affirm that this affair will help Yahoo may continue pursued the competition on the mobile sector, advertising and search.However, in the world of technology is almost without any a Mr. big would be able to stand up after falling, everyone understands that this CEO's statement is just the paranoia of an over 10-year giant didn't know who he was.
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