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Facebook Q3, 2016: revenues increase 59%, 1.71 billion users, each day there are 2 billion searches

The figures in this quarter's financial report from Facebook are all rising sharply.

Facebook's stock had risen after the company launched a financial report Q3, 2016, with the numbers exceed predictions of expert analysis, thanks in part to the sale of video ads and ads on Instagram, at the same time the number of Facebook users has also increased sharply.





The main point
1. Revenue in the quarter rose 59 percent, to 6.44 billion, besting 6.01 billion figure predicted by experts.
2. Profit per share is $ 0.97, 0.82 DOLLARS higher than anticipated.
3. Facebook has 1.71 billion monthly users (monthly users), up from 1.65 billion figure in the previous quarter. Analysts had predicted the figure on is 1.69 billion. The number of daily users increased to 1.13 billion level.
4. Advertising revenues primarily come from Facebook's array of mobile, accounted for 84% of total advertising revenues.
5. Facebook shares up 5% after launching financial reports. At present the company's stock has risen a total of 18% since the beginning of this year.
Panoramic corner




Facebook's strong growth in mobile advertising plate thanks in part to advertising through video and Instagram. With this success, Facebook has had more time to develop other business sections. The company has been transforming itself from the world's largest social network to the owner of the most popular mobile apps in the world, including Facebook, WhatsApp Messenger and Instagram.Except Instagram (there are half a billion users), other applications have over 1 billion users.
Currently Facebook has yet to have the move WhatsApp Messenger or turn into the birthplace of profit, means that in the future the array of mobile ad company may grow further.
With success on Facebook, Mark Zuckerberg, CEO, can be disengaged to focus on other company projects, for example virtual reality technology ambitions or connect to the Internet for all the world, things will probably not yield a profit for the first time in the company.






Also, Zuckerberg last time have changed the structure of the joint stock company, helps his voting rights still outgrow even when he sold his stock.
Meanwhile, Facebook's other products will continue to grow in the future. Zuckerberg said Facebook would you want is where people think first if want to upload video. Or in other words, Facebook is like to usurpation of Youtube.
Interview with Ceo
Sheryl Sandberg, Chief Executive (COO-Chief Operating Officer) said the current Facebook can not publish revenue from Instagram but have revealed "Instagram contributed in no small part to revenue". Currently Facebook is testing a number of ways to earn more revenue from the conversation in Messenger, but this is still not the time to deployment company official, "we remain focused to promote customer experience," Sandberg said.




In addition, when asked her feelings about Twitter, Sandberg said: "our other they are only focused on the brief content, instead of the same content on their TV. Currently we are working with the content publishers to create more fly-by thing for new users ".
On the other hand, Sandberg also revealed that live video (the video online) also contributed in no small part on the number of video view of Facebook.
Other notable points
1. The number of active users every month (monthly active users) increased level of 1.57 billion, 20% higher than the previous quarter.
2. the net increase to 2.06 billion strong, or $ 0.71 per share. Before that, the two figures are in turn is 719 million and 0.25 USD.
3. Does the company have the 23.3 billion USD in cash and equivalents. Investment spending rose from 549 million in the same period of the previous year up 995 million this quarter.
4. There are about 2 billion search requests on Facebook each day, however, Zuckerberg said the company does not yet have plans to make money from it.
5. Facebook representative said that revenue growth will slow in the next quarter.
Bloomberg reference

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