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Black spots in Facebook's beautiful report predicts a future not good



The impressive growth figures really reflect yet the Facebook threat and will have to face.


The past quarter financial report of Facebook shows the indicators very satisfactory revenue increased 59%, advertising revenues increased 63 percent, dividend increase 180% compared to the same period last year.



But the impressive growth figures do not reflect the real situation of the planet's largest social network: index measuring the level of interaction the most important users of Facebook back. The rate of users visit daily (daily active user) on monthly access users (monthly active user) rising 0.5% in America and 0.2% in Europe. This means visitors Facebook every day are declining.
This is the first time after 4 years this rate decline.
Brian Pitz, expert analysis of Jefferies said, "this is one of the first evidence of the users are turning to Snapchat."
Facebook responds that the growth of the amount of time users spend on the actual page has up to 2 numbers.
In his article, Pitz back to: "Snapchat can influence 3-9% dividend of Facebook. We will soon see the effects in the first quarter to come here. "
Only in 2015, an increase of Snapchat users have up to 50%. This application also has attracted up to 41% of the population aged 18-34 in the US.
The core value that Facebook towards also unrelated to what Snapchat considered the platform: two social networks completely serves the purposes of the user. Instagram photo sharing platform, Facebook has also not been as lucky as Snapchat.
There's probably still too early to confirm whether there are users from removing Facebook to move to Snapchat or not, but anyway, the Pitz also still raising rates predicted for shares of Facebook Add us $ 10, reached $ 170 per share. This means the time Snapchat really affect the stock price of Facebook is probably still far from the precious few.
But as a precedent in the world of technology, the seemingly risk so small initially can also destroy even a big company, so sure Facebook would still have to be wary with indices declines like this.
Refer to BI

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