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Why Yahoo downhill? They have stood as the Internet changes

As one of the earliest known from the beginning and use Yahoo Stephen Shankland CNET though no longer use its services again, and still regret for the trends they've missed.



I was one of the early adopters of the Yahoo mailbox is your primary e-mail service in 1998 as well as customize your own Yahoo page (you remember the Yahoo page right?). So, all the appropriate weather reports, stock quotes and highlights lines are within my reach.
Eight years later, Yahoo was even not included in the list of sites I visit . I used a new email service, and of course, social networking site Facebook as well as some new news. The idea of a common portal for everything to me now no longer important.




And I would not have such unique people. Wednesday, Yahoo said it plans to sell businesses their core, and leaving only a small portion of the company in order to maintain the role of shareholders in giant Yahoo Ecommerce Corporation Alibaba.
Yahoo's move shows a change in the way we interact with the Internet and how Yahoo did not adapt.The approach of the company is mainly encapsulates the online content into one convenient access point (a common portal). But now people are turning to the use of email, social networks or applications on their smartphones. And on the path shifting it, Yahoo has been left behind users compared to other competitors.
"At that portal, AOL and Yahoo seems to be the Internet." Brett Sappington, Director of Research Parks Associates.






Yahoo's home page.

It used to be another time. In 1995, when Yahoo started, the Web is still in its infancy, and people would visit as Coolsiteoftheday.com to see their proposals, and to remember those pages Froggy Frog (frogsonice.com) or the world of Fluffy (fluffy.com). That's when Yahoo succeed when the co-founders Jerry Yang and David Filo build an online directory so that helps people find the sites in categories such as government, science, news, entertainment and business.
but times have changed many things, but what remains constant is the need to reduce time lost in the vast online world of ours, so it turns into productivity, entertainment, and much more information. And what has changed is the tools to help us do the job, and of course, the companies providing these tools to not Yahoo.

Shifting trends

first big challenge for port model information is the search engine, a tool that for more than a decade ago gave users exactly what they want quickly. Followed by social networks, which blended the more complex interactions in our existence in the online world. Then, the arrival of smartphones has totally changed the way we operate online with the applications on the home screen and the message does not appear on the phone constantly.




Google search bandwidth and Microsoft has surpassed Yahoo in the US market.
But it is not an end to the portal. According to analyst firm ComScore, Yahoo remains one of the top sites, with 210 million users in October 2015. They just behind Google and Facebook.
But it has lost its compatibility with their time.
"We have witnessed a shift in behavior." Andrew Lipsman, vice president of ComScore said. "Social media has grown big and it is critical in recent years is a mobile."
The foundation of Yahoo users actually grew in the last 10 years, but most of the online world is takes place somewhere else, when people are facing the search engine Google to find answers and to Facebook to keep in touch with friends.
too little, too late,
not Yahoo do not recognize these trends . They are also a major search engine before Google overcome them. Flickr and Tumblr is the social factor, although it is still too far from mighty as Facebook, a social network with more than a billion users. They also worked to modernize its mobile applications, especially in the last three years, under the leadership of CEO Marissa Mayer. But all, are too little, and too late.




Tumblr photo service that Yahoo bought in.
While Yahoo's focus on its core idea, the newcomers like Facebook was a pioneer for new online businesses and competitors such as Google and Amazon betting big on experience. "Some fail miserably, and some success." Sappington said. "Because they bet on a lot of doors, so only one was successful enough to pay off by bringing in profits for them."
Google and Amazon are growing as the days of the first dot-com bubble, but now they have another look before. Google expanded beyond search engines to successfully build an operating system for smartphones and services for email and word processing, web browser and a widely used. Amazon grow beyond e-commerce to become a service provider of online video and the huge amount from the rental Internet infrastructure are turning them into a real power.




The Project Moonshot that Alphabet (parent company of Google) is pursuing.
Ironically, the success that smartphones are going to be now repeat the experience that Yahoo ever made ​​previously with the portal model his message.
"When I wake up in the morning, the first thing I do is pick up the phone himself." Bobby Cameron, principal analyst at Forrester Research. "It has everything in it - a message someone sent me, my work schedule, email status. All these things are a row of notice. "




Jack Ma met Jerry Yang in 2005, over 10 years later, the fate of the two companies has completely changed.
Lee Rainie, director of Internet Science and technology research at the Pew Research Center, who has a foresight about the change of the character will help us get the information we want. Yahoo was once a tool so 20 years ago, and new tools will come when the Internet of Things era matured and become more intelligent.
"The first book has no chapters, signboards or the TOC content. "Rainie said. "All those things are added only because people want better ways to navigate information-rich environment. That's what's stimulating hormone digital era. "
Google, Facebook and Amazon have survived the brutal changes of the online world in the past because they are motivated to change yourself. Yahoo though has done many things in the history of the Internet, but in recent years, apparently they seem to stand between the changes of the online rushing.
If in 1998, can I have seen an important news on certain pioneering technology through Yahoo, but today, it's Gmail, Twitter or a bell on your phone.
Refer to CNET

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